RESEARCH & ANALYSIS
"It All Starts With Research..."
Having Just The Right Information At The Right Time Is Crucial
Whether you are exploring the potential of new markets or trying to grow those you serve now, there is no substitute for adequate knowledge. If you think you know your customers and market; think again. In today’s competitive world, consumer opinions are a dynamic, ever-changing factor in marketing success.
Our research specialists develop customized searches for the facts and figures before launch of new product /service that provide the foundation for public opinion-
- Professional team to conduct regional and national surveys and organize focus group
- Full statistical capabilities and proprietary systems for conducting competitive intelligence and key account profiling.
We’ve conducted extensive research within the manufacturing, building products, comfort industry, corporate and education sectors, among others. From national surveys to multi city focus groups; loyalty program testing to Web-based surveys; our team has a long history in researching both consumers and businesses.
Research is fundamental to achieving results. Understanding the markets- their opinions, sentiments and actions; is critical to success.
Market Surveys
Direct mail, phone-calling, online and personal interviews are used to determine product or service satisfaction, sales potential, development of demographic profiles, success of promotional efforts and perceived competition.
- staff and/or management
- market / customer / client / business segments
- Focus Groups
- Ad concept testing
- Customer satisfaction analysis
- Secure, custom-designed online tools to help you cost-effectively assess customer relationships and expand markets…
- Online competitive intelligence
- Web site evaluation
- E-mail surveys with real time analysis
- Product and reputation monitoring
We start with projections of key demographics such as population, age, income, gender etc. for any designated geographical area. We further go by determining economic profiles of specific geographical areas by sales potential estimation, market analysis
We do product and reputation monitoring via newsgroups and online publications. Detailed analysis of findings is done with its privacy impact.
Brand strategy
Brand strategy is a formal long-term plan for the growth of a successful brand in order to achieve specific goals. A well-planned and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
- Major brand strategy decisions include brand positioning, brand name selection and brand development.
- Our team of brand consultants helps you create a unique brand identity by blending their comprehensive brand knowledge, competitive market information and intuitive customer insight. We also ensure a consistent adherence with changing market sentiments so that your brand can further increase the brand loyalty for long term endurance.
Brand Planning
Based on clients’ objective and brief, we start brand planning using research-driven insight, with the blend of thorough research, proper brief, complete business requirements, and exact target-audience analysis. It enables us to turn an unknown identity into a renowned brand.
THE STRATEGIC METHOD
Strategic planning is integral to everything we do. From long-term brand development to new product launches, we work with you to define markets and develop the impactful communication strategies to reach there effectively.
Here’s how it works. You bring your industry knowledge to the table. We add our experienced marketing team to the equation. Together, we come up with effective solutions. And you reach your goals.
Brand Communication
The focused brand communication establishes relationship with the target audience. We, as brand communication experts, convey our message to the destination appropriately and grab more attention of target people through various communication tools.
Branding Tools
After micro level planning and communication, we select the best possible branding tools according to the requirement of the product or service. Our various departments, such as creative team, media management, web solutions, digital marketing, print & packaging etc understand their vital roles and work in sync for a common goal.
Brand Awareness
After developing the structure of plan and using various communicating tools, we are more focused to increase brand awareness among the target audience. The right approach of communication leads to strong brand awareness and high sales and growth.