Media Services

What is the use of an ad if the right people aren’t seeing it? Our media team is experienced in planning, negotiating and placing all forms of media from print to broadcast, out-of-home to Internet, social media to affiliate media and more…

Professional in Business Analysis

Operations

  • Print – National, regional and local newspapers and magazines
  • Television – National, regional and local broadcast stations
  • Radio – National, regional and local radio stations
  • Outdoor – Permanent and marquee billboards, bus signage and mobile van
  • Movie Theater Advertising
  • Online Advertising

Print Media

Goal Communications an INS accredited advertising agency associated with print, electronic and digital media all over India. We believe in optimum utilization of clients’ budget as well as advertising space. We create powerful print ad with meaningful set of massages and visuals that connects with viewers in an engaging manner.

media
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ELECTRONICS MEDIA

FM & RADIO

Radio spots and radio jingles disseminate our messages in an interesting manner that ensures reach to a larger audience. It is a voice that brings your market close to you.
 

Goal Communications offers creative radio ads and production services. It includes effective copy writing, suitable voice-overs and superior production quality. Our radio ads and jingles are creatively prepared at competitive prices as well.

TV CHANNELS

Imagine a TVC that after watching, it occupies the mind-space of your audience. We create TV commercials that are hard to be ignored in channel surfing by viewers. For the production of innovative TVCs, we have a long term association with best of the directors, high-end production houses and artists in the business that help produce the optimum results.

Work flow

  • Media Research – Identification of target demographic audience and geographical markets
  • Media Planning – We are here to ensure the cost effective media plan. Apart from providing you with a best deal, we also help you decide which medium, time or space will be capable of fetching your target group. We scientifically distribute budgets for each market as per the gross rating levels- be it local, regional, national and international experience.
  • Rate Negotiation and Buying – We also have capable team to negotiate the best rates on behalf of our clients during campaigns or special events in Newspapers, Magazines, Radio, Television, etc. We negotiate in minimum two complete rounds, until lowest rate is achieved. Our focus remains in buying high-reach and high-frequency programming.
  • Added-Value and Sponsorship Opportunities – Negotiating sponsorship, promotions and special opportunities to enhance media presence
  • Evaluation of Promotional Opportunities – Evaluate specific promotional opportunities, determining media value and promotional value
  • Stewardship of Media Schedules – Evaluating make-good opportunities, monitoring schedules from original bought time / space
  • Post Analysis of Completed (Run / published) Media Schedules – Report presented to client at end of schedule, once all invoices have been evaluated
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