Work flow
- Media Research – Identification of target demographic audience and geographical markets
- Media Planning – We are here to ensure the cost effective media plan. Apart from providing you with a best deal, we also help you decide which medium, time or space will be capable of fetching your target group. We scientifically distribute budgets for each market as per the gross rating levels- be it local, regional, national and international experience.
- Rate Negotiation and Buying – We also have capable team to negotiate the best rates on behalf of our clients during campaigns or special events in Newspapers, Magazines, Radio, Television, etc. We negotiate in minimum two complete rounds, until lowest rate is achieved. Our focus remains in buying high-reach and high-frequency programming.
- Added-Value and Sponsorship Opportunities – Negotiating sponsorship, promotions and special opportunities to enhance media presence
- Evaluation of Promotional Opportunities – Evaluate specific promotional opportunities, determining media value and promotional value
- Stewardship of Media Schedules – Evaluating make-good opportunities, monitoring schedules from original bought time / space
- Post Analysis of Completed (Run / published) Media Schedules – Report presented to client at end of schedule, once all invoices have been evaluated