Case Studies

Honda DEG Pack

Honda had been using a top-bottom window box for their previous DEG Packaging. The company felt the package had a poor look, which meant consumer appeal was lacking and it was also missing the display property. Furthermore, we had given the task to improve this DEG Packaging.

 

To meet the assigned objectives we developed the thermoformed blister packaging with premium eye-catching design within the Honda guideline. The front of the pack is die-cut to display the complete product and the back of the pack is printed with the information about the product. It enhances customer communication by catching the consumer’s eye at a distance at the showroom.

Honda Multiproduct Kit

Premium kits for product display and sales are one of the most custom packaging solutions that we provide to our clients. Recently we had the pleasure of working with Honda Car to create Honda Connectainment and Essentio kit.

Connectainment Kit

This Multi product kit contains Car Charger, Pen drive and Aux cable, needed to fulfill the following basic needs; the Premium image of the brand Honda with the presentable display kit, securely hold all pieces to keep everything organized and reuse.

 

To accomplish this task, we developed a sliding MDF box with the transparent wrapper to display the complete product from the front here we managed to develop the highly complicated paper die and all the products are nicely organized in the die cut single paper try for the display. It increases the eyeball at the point of sale and increases the sale.

Essentio Kit

This Multi product kit contains Car Charger, Car Perfume, Steering wheel cover and DEG needed to fulfill the following basic needs; represent Premium image of the brand Honda, securely hold all pieces to keep everything organized, the basic construction protecting the box in travel with the display property that to be displayed at the showroom.

 

As all items provided to us, we were able to ensure an accurate fit for each cavity. Catching the consumer’s eye at a distance is a must in this kit. To accomplish this task, we developed a sliding box with the transparent wrapper to display the complete product from the front and the back of the pack is for the information about the product, all the products are nicely organized in the die cut paper try. It increases the eyeball at the point of sale and increases the sale.

King Koil Celebrity Association

King Koil, an internationally acclaimed and magnificent mattress brand enter India. It is known for designing innovative and high-end intricate mattresses in over 80 countries across the world. The company plans to target the mid and high end Indian mattress market and focus on strengthening its presence nationally through distributorships, tie-ups with multi-brand outlets, opening of exclusive outlets and aggressive brand awareness. It aims to make an overwhelming impact on the mattress industry and create a large consumer base.

 

We briefed on the new campaign for King Koil with the celebrity association, it was the first time in mattress Industry. While King Koil had been growing its market share in Indian market, we were asked for the selection of the suitable celebrities to support this International Brand and plan for the national campaign to multiply revenues and market share of the brand.

 

We started thinking about different aspects to and suggest the Indian International face Lara Dutta for the celebrity endorsement. We were sure that Target Group will be able to connect this Celebrity with this International Brand and it was the great success for the brand.